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LONDON: Representatives from New York, London, Milan
and Paris have reached a deal that will secure London Fashion Week's place at
the heart of the style calendar, the British Fashion Council said.
Officials from the fashion capitals of the world agreed on Tuesday that New York
could stage its fashion week a little later as it wanted, shaving a day off
London -- which follows NYC -- but guaranteeing the British capital a five-day
slot.
Fashion chiefs hailed the agreement here, which takes London Fashion Week back
to the length it was two years ago, before it was extended to six days.
London was concerned that New York's move -- to give designers more time to
prepare their spring-summer collections -- could threaten its existence.
It feared that cutting back to four days could make it less attractive to
big-name British designers such as Stella McCartney and Vivienne Westwood who
might decide to go directly from New York to Milan, which comes after London.
"With five days now secured from September 2009, the British Fashion Council
looks forward to developing a stronger and more impactful London Fashion Week,"
said BFC chairman Harold Tillman.
He said all the fashion capitals were "united by one aim and one global
industry. We recognise and respect each other's cities' strengths and will
continue to collaborate to protect and grow our industry".
Fashion Week attracts nearly 5,000 buyers, journalists and designers from across
the world and injects 20 million pounds into London's economy, according to the
council.
The details of Tuesday's agreement were not released, as designers in each of
the fashion capitals need to give their approval. |